The recent Coronavirus outbreak is playing an increasingly significant role in our lives, and many are taking personal and professional precautions. Event organizers are feeling the pressure to pull the plug on in-person tradeshows and conferences, while many businesses are suspending employee travel and implementing mandatory remote working policies. Marketers who have heavily invested in physical events as part of their go-to-market strategy are left with a significant challenge. 

For organisations out there using Eloqua as your Marketing Automation solution are you utilising the Webinar integration functionality as you flip the switch on increased virtual events? 

Eloqua integrates with some well-known webinar systems like Go To Webinar & Zoom so you can still engage audiences with live content and experts located in multiple locations that may be unable to travel. So let’s walk through the high level workflow:

• Webinars will continue to be set-up and configured in your preferred Webinar system, where they are assigned a unique Webinar ID.
• Using the Eloqua connector you will build your campaign workflows in Eloqua, sending out your email invitations and directing them to an Eloqua landing page that will include an Eloqua form for registration capture.
• Configure your Webinar Register Attendee cloud connector with your Webinar ID.
• When Eloqua captures a registration, it will automatically be added to your scheduled webinar (using the unique Webinar ID).
• Your preferred Webinar system will continue to send the confirmation emails which include an ‘Add to Calendar’ link, as well as any reminders (usually one week, one day, and one hour) that are configured.
• Your Webinar system will still need to be configured for panelist access.
• Registration reports are generated by Eloqua. 
• After the webinar, you can set-up your Eloqua workflow to query your Webinar system (using the Webinar Query Attendance connector) to get a list of attendees and attendance duration. 
• You can then configure Eloqua to send unique emails to those who attended and to no-shows.

Contact our team of experts to find out if there’s an automatic connector for your existing webinar system or for help in setting this up to maximise the results of your virtual events!