In an effort to become more information-centric and nimble, organizations across every industry are developing digital strategies to stay current in a rapidly changing business landscape. To compete in this new digital world companies are changing business processes and presenting new capabilities and offerings focused around exceptional customer experience. 

As an established organization moves along the path to digital success, it must figure out how to bridge the divide between its traditional environments and planned digital offerings. As we shared previously having a clear vision of what you’re trying to achieve and understanding the customer journey are critical first steps but once you have these areas captured it’s important to have a clear view of your existing ecosystem. 

Gaining New Value Through Data

In today's world, due to mergers, acquisitions and continuous growth, organisations' technology landscapes have become increasingly challenging and companies may have multiple repositories of information operating in silo. With the proliferation of on premise and cloud systems and integration complexities getting a clear view of all systems utilised and the data held within them has never been so important.

The root of digital success is in your customer data - gathering, storing and leveraging customer data is at the core of any success story.  Many organizations today have a myriad of siloed systems containing various scraps of data about customer interactions, but no clear way to pull them together. Others have petabytes of data centralized in an information warehouse that they may use for reporting, however, they haven't figured out what to do with all that data in a manner that provides value to the customer. 

Achieving A Single Customer View

To compete in this new digital world, where the buyer is in complete control, it’s vital to have a single view of your customer. Ensuring your teams have timely access to accurate information holds the key to deliver a great experience and delighting your customers every step of the way with personalised service. It’s how you break down silos across different functions so the business can deliver a better customer experience across every touch point. 

Gaining a perspective on what data you have and the value it holds is critical so it can help define a new way of working. With vast experience in achieving a single customer view, our team have the necessary skills to extract, transform, cleanse and automate data management processes. Whether you need a customer data hub for your reporting requirements, a real-time operational data store to support your digital strategy or a product hub for your supply chain operations we truly believe getting a handle on data is key to ensuring ongoing digital success.